杂七 ▪ 杂八
Summary. Businesses spend a fortune on traditional engineering, tweaking every button and knob. But today’s most successful companies are also skilled at ownership engineering, or creating value by managing how products and services are owned. The authors outline three of the most successful — and least known — ownership engineering strategies: 1) Tolerating theft, which can be a customer-acquisition strategy; 2) Foregoing ownership, or knowin...