Location Checklist
1 Would I want to spend time in the area?
2 Are the people who regularly come to the area likely to become my customers?
3 What attractions does the locale have already?
4 Are the nearby space rented? For how long? Would my shop be isolated?
5 Is it near public transportation, highway, and/or parking?
6 Are there any zoning restrictions—hours, signage and lighting, parking, or outdoor activities such as selling from the sidewalk—that might make it difficult to succeed?
7 For security consideration, is the space easily visible?
8 Do I have any other location options?
9 Can I create the feeling I want without a major transformation?
10 Is there room to store my merchandise? To have an office off the selling floor?
11 Can I fill the space without spending more than I can afford?
12 How long is the lease? Are there renewal terms? Is there a holdover clause?
13 Is there a clause covering business interruptions—if business is slow; if competition opens or a nearby major attraction leave?
14 What will I have to pay in addition to rent?
15 Is there a nondisturbance clause saying that I can’t be forced to move or sign a new lease if the building is sold or undergoes foreclosure?
16 If my renovation makes the space more desirable, will I receive a rent decrease? Will I have to return the space to its original condition before I leave?
环境和地理位置是生意的关键,不管是找对一个旺角新开,还是买下拥有稳定一个客户群的生意,都关系着你最后的盈利。除了上述你需要思考的问题以外,我们好需要认真记下如下几点:
l不要挑战曾经就有过失败经历的地方作为你的起跑点,前车之鉴要记牢。
l房东不是用来一味忍让而是需要勇敢进行讨价还价的。
l不付房租和房东是否履行修缮陈诺是两回事,一个是你的应尽的责任,另一个是你应得到的服务。
l当你租下房子以后,对它内部的维护也是你应尽的义务。
l特殊的行业需要特别的环境,不同的生意对房子的要求不尽相同。
营造良好的店内环境
l展台和展台之间留出足够的空间,给客人舒适的感觉。
l合理利用空间布置货架,确定在最下层的货物容易被客人看见,最上层的货品方便被取下。
l收银台的位置是员工放眼能方便看到店内情况的地方,在收银台旁边放置能引起顾客购买欲望的货品。
l在店内设可供客人休息的座椅,为孩子们和不喜欢购物的男士提供可阅读的书报。
l如果你的客人是小朋友,请别忘记提供相关的儿童保护证明。
l为方便客人购物,设置衣包架和伞架。
l饮品、饼干和小点心拉近主客关系的小窍门,背景音乐也很重要。
l卫生间的清洁程度能直接检验出一个店的卫生指标,细节的关注和店内其他地方同等重要。
l在店内最容易被客人看见的地方放置你店里的退货制度告示。
l店的作息时间表应帖在店的正门上。
算了算了。你当老板吧。我替你打工。
你雇我吧。我可以当保安!