I guess music business is a very crowded and competitive field nowadays; talented young artists inundate the field like a new cropis being harvested on the seasonal basis. Today once powerful and profitable record companies have far less controls on their labels and musicians than that just few years back when music CDs were the main storage spaces. Further, the internet has reduced the initial barrier for young artists break into music producing business with help of rapid evolution of new technologies. As the matter of fact, anyone today can record a song and make a fair music video in the matter of weeks if not days and then putting on the internet for the audiences around the world. But there comes the growing pain, the overall quality of the music videos become so uneven now that some of those cheap shots make audiences wonder what have gone to the director’s head. For instance, comparing “Arm” with “One thousand Year”, obviously the former is a piece corny and laughable rubbish that wastes a piece of nice lyric, particularly the sequences of flying-up and dropping-down are so incredible shabby, audiences may have to be duped in order to leverage their suspension of disbelief to work because pulleys and levels are right there on their faces.
Sometimes when something become too easy to do, and there are too many contenders, there could be a backslash.