WEBLearn the meaning of gimmick as a noun and a verb, with synonyms, examples, and word history. A gimmick is a device, scheme, or trick to control, attract, or deceive.
A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out" from its competitors. Product gimmicks are sometimes considered mere novelties, and tangential to the product's functioning. Gimmicks are occasionally viewed negatively, but some seemingly trivial gimmicks of the past have evolved in…
WEBnoun. an ingenious or novel device, scheme, or stratagem, especially one designed to attract attention or increase appeal. Synonyms: angle, ploy, ruse, plan, stunt. a …
WEBsomething that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something: publicity gimmick