Light colors highlight and make things come forward. Natural highlights occur:
on the browbone,
inside corner of the eye,
center of the eyelid,
center of the forehead and down through the bridge of the nose,
the cheekbone plane and under the eye,
around the corners of the mouth,
the center of the chin,
up under the lip,
the inside curve of the breast.
Apply a highlighting product to enhance any feature you wish.