NU

https://www.youtube.com/watch?v=HeFwIsrtgVQ

see @17:45 BlackRock's comment on the digitalization/tokenization in Brazil & India

By Grok:

Nu Holdings Ltd. (Nubank) primarily operates in Latin America, with its core customer base and services focused on three countries: Brazil, Mexico, and Colombia. As of late 2025, it serves approximately 127 million customers across these markets, making it one of the largest digital financial services platforms in the region.

Key Details by Country:

• Brazil: The company's largest market, with over 110 million customers (more than 60% of the adult population). It's the third-largest financial institution here, offering a full range of digital banking products.
• Mexico: Serves about 13 million customers (around 14% of the adult population), with a focus on expanding banking access following a recent banking license.
• Colombia: Has nearly 4 million customers (close to 10% of the adult population), having entered the market in 2020.

While Nu Holdings is incorporated in the Cayman Islands and has a presence in the United States (primarily for corporate or investor purposes), its operational footprint for consumer services is limited to the above Latin American countries.