US Corporate Strength

$27 billion tariff revenue in June means someone is paying it, but corporates or consumers?

?? Record high US profit margin (chart) hides a very nuanced CORPORATE picture, autos as an example: some US automakers like GM and Ford are among those choosing to eat the tariffs. Japanese and South Korean automakers also cut the prices of the vehicles sold to the US. Pricing pressure is especially acute in Europe where automakers battle with Chinas cheaper EVs. BUT, Ferrari is lifting prices - the importance of pricing power.

?? CONSUMERS are also starting to pay, with durable goods prices rising at the fastest pace since 1991.