It's an industry issue, not just a Toyota issue

A broader view shows that consumer complaints reflect an industry issue, not just a Toyota issue.\'—Jeremy Anwyl, CEO, Edmunds.com

Last month, the influential automotive website, Edmunds.com, obtained the entire complaint database from the U.S. National Highway Traffic Safety Administration for a nine-year period ending Feb. 3, 2010. It then set about calculating the overall number of complaints per vehicle sold.

Yes, Toyota is the target of many complaints in the database, but when Edmunds.com ranked the total number of complaints per vehicle sold, Toyota came in 17th — with fewer complaints by market share than the Big Three, Nissan, Honda, Mazda, or Volvo (Land Rover ranked first).

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