天高云低,路遥雨细。

不要以为退休问题对于我们来说还很远,及早规划、按步行动,让自己45岁前退休。
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正文

VISN 这次完败。

(2010-05-10 20:40:10) 下一个
就在去年:
Vision China Media Acquires China's Digital Media Group
According to Chinese local media, JIM Pacific Epoch, the merger announcement was official made on October 15 and the transaction is expected to close in the first quarter of 2010, with payments in three installments over two years: a first installment of $100 million, $40 million in cash and $60 million in shares at the close of the transaction, and two subsequent installments of $30 million each on the first and second anniversaries of the deal.

买后本季度销售却下降。
VisionChina Media's total revenues were $23.4 million in the first quarter of 2010, a decrease of 14.2% from $27.3 million in the first quarter of 2009 and a decrease of 26.4% from $31.8 million in the last quarter of 2009. Total revenues in the first quarter of 2010 exceeded guidance previously provided by the Company.

Cost 却上升!
Media cost, the most significant component of advertising service costs, was $22.8 million in the first quarter of 2010, representing 81.8% of total advertising service costs, compared to $11.2 million, or 80.5% of total advertising service costs in the first quarter of 2009 and compared to $14.3 million, or 82.8% of total advertising service costs in the fourth quarter of 2009. The increase in media cost for the first quarter of 2010 was due to contract costs of Digital Media Group, which were inherited by the Company in the acquisition, as well as increases in media costs associated with the expansion of the Company's bus network, including contracts in the cities of Hangzhou, Changzhou and Changsha.

不知道这帮人在搞什么?
Average advertising revenue per broadcasting hour was $472 in the first quarter of 2010, compared to $792 per broadcasting hour in the first quarter of 2009 and $796 in the fourth quarter of 2009.

拥有这么多客户业绩这么差说明什么?
During the first quarter of 2010, 419 advertisers purchased advertising time on the Company's advertising network either directly or through advertising agents, compared to 267 advertisers in the first quarter of 2009 and 354 advertisers in the fourth quarter of 2009. In the first quarter of 2010, the Company sold a total of 237,563 advertising minutes in its network compared to 184,045 minutes in the first quarter of 2009 and 215,210 minutes in the fourth quarter of 2009. The increase in advertising minutes sold in the first quarter of 2010 reflects an increase in the overall scale of the Company's network.

这公司需要积极瘦身鸟。
As of March 31, 2010, the Company had 123,592 digital television displays in its network, compared to 89,299 as of December 31, 2009. The expansion in displays was primarily a result of the Company's acquisition of Digital Media Group.

As of March 31, 2010, the Company had 808 employees, compared to 553 employees as of December 31, 2009. The increase in employees was primarily as a result of the Company's acquisition of Digital Media Group.


Cash 状况:
The Company had cash and cash equivalents of $89.1 million as of March 31, 2010, an increase of $20.3 million from $68.8 million as of December 31, 2009. The net increase was primarily due to the combined effect of the receipt of proceeds from the draw-down of a long-term bank loan, offset by the company's net operating and investing cash outflow during the first quarter of 2010. The Company's net cash used in operating activities was $2.2 million in the first quarter of 2010.



令人失望的第二季预期:
The Company estimates total revenues, which consist of advertising service revenues only, in the second quarter of 2010 to be no less than $29.5 million. Second quarter 2010 net loss excluding share based compensation expenses and amortization of intangible assets (non-GAAP) is expected to be no more than $6.8 million.



这间公司有消化不良综合症。 K! 完败~
_:mad:
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