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看成功企业家的管理和沟通是如何进行的：
1. Here’s the full e-mail from Musk to Twitter staff, transcribed by CNBC.
From: Elon Musk [email removed]
Date: Nov 9, 2022 [time stamp removed]
To: Team
Sorry that this is my first email to the whole company but there is no way to sugarcoat the message.
Frankly, the economic picture ahead is dire especially for a company like ours that is so dependent on advertising in a challenging economic climate. Moreover, 70% of our advertising is brand, rather than specific performance, which makes us doubly vulnerable!
That is why the priority over the past ten days has been to develop and launch Twitter Blue Verified subscriptions (huge props to the team!).
Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn. We need roughly half of our revenue to be subscription.
Of course, we will still then be significantly reliant on advertising, so I am spending time with our sales & partnerships teams to ensure that Twitter continues to be appealing to advertisers.
This is the Spaces discussion that Robin, Yoel and I hosted today: [Link to Elon Q&A: Advertising & the Future removed]
The road ahead is arduous and will require intense work to succeed. We are also changing Twitter policy such that remote work is no longer allowed unless you have a specific exception. Managers will send the exception lists to me for review and approval.
Starting tomorrow (Thursday), everyone is required to be in the office for a minimum of 40 hours per week. Obviously, if you are physically unable to travel to an office or have a critical personal obligation, then your absence is understandable.
I look forward to working with you to take Twitter to a whole new level. The potential is truly incredible!
Thanks,
Elon
https://www.cnbc.com/2022/11/10/read-elon-musks-first-email-to-all-twitter-employees.html
2. Here’s the e-mail from Musk to Twitter employees Friday, transcribed by CNBC:
From: Elon Musk
Date: Nov. 11, 2022 [time stamp removed]
To: Team at Twitter
Subj. Being There (great movie)
I was at Twitter HQ again until late into the night yesterday and would like to extend a note of appreciation to those who were there with me, as well as those working remotely, some of whom had been up even longer.
To reaffirm, working remotely is fine if you cannot reasonably make it to the office and you are performing at an exceptional level. That said, I am a big believer in the esprit de corps and effectiveness of being physically in the same location.
I will be in the office again today. Stop by the 10th floor if you’d like to talk about taking Twitter to the next level. The priority is near-term actions.
Thanks,
Elon
