Haier Climbing Higher

Haier is pronounced high-er. Don't forget the -ER.

It seems that most Americans associate goods made in China - which is just about everything - as having low quality.

Haier wants to change that image.

Haier is the world's fourth larges home appliance maker with 2005 sales of nearly $13 billion.

Hey! I have one of their appliances - a little bitty washing machine that fits in my cupboard that can wash one and half pair of blue jeans at a time.  I have to continually sew them back together after I wash them.

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