Adidas Kicks Nike's Butt

There is one sport and one location where Adidas can kick the tar out of Nike .

The sport is soccer and the location is Asia.

Nike has a  38% of the branded footwear market compare to a 34% share held by Adidas. This has much to do with Adidas' purchase of Reebok .

Still, Adidas has passed up Nike overall in Japan.

Nike kicks Adidas butt in the US but outside of the States, it's 31-28, Nike. Sounds like a different kind of football score, eh?

Adidas took the lead from Nike after sponsoring the 2002 Japan national team in the 2002 World Cup .

Adidas also seems to slipped ahead of Nike in offering "lifestyle footwear" once again...in Japan.

There is yet one other market where Adidas is growing faster than Nike...China!

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