以前帮助过一些小公司；打一个新品牌的成本结构，差不多都走过流程；每个阶段有专业公司；有贼心创业的可以看看

• Brand Strategy Positioning
  Market research, focus groups, competitor analysis, brand identity design.
  Range: $50K – $250K (for serious national launches; startups can spend less with leaner research).

• Creative Development
  Logo, packaging, website, video ads, social content.
  Range: $20K – $500K+ depending on production quality.

• Digital Marketing
  Paid search, social media ads, influencer partnerships, SEO.
  Range: $10K – $100K+ per month depending on audience reach.

• Traditional Media (TV, radio, print, outdoor)
  Range: $250K – several million for a national campaign.

• Public Relations (PR)
  Agency retainers, press events, media outreach.
  Range: $10K – $50K/month.

• Trade Shows / Retail Placement
  Fees, displays, retailer marketing contributions.
  Range: $100K – $1M+ depending on retail channel.

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• Startup D2C brands often spend $250K – $1M in the first year if they want meaningful traction.

• Consumer packaged goods (CPG) launches with retail distribution can easily run $5M – $20M+ in year-one marketing.