CPM (cost per 1,000 ad impressions) varies a lot:
Low niches (entertainment, gaming): $1$3 per 1,000 views.
High niches (finance, tech, business): $10$20+ per 1,000 views.
If we take a mid-range $2$5 per 1,000 views, then:
1 million views $2,000 $5,000 in ad revenue.
If only 1% of 5M subs join channel memberships at $5/month:
Thats 50,000 members $5 = $250,000/month before YouTubes 30% cut.
Very few creators reach that, but even 0.1% conversion (5,000 people) = $25,000/month.
Sponsors usually price based on views per video, not subscribers.
Rates often range $10$50 per 1,000 views depending on niche.
For 1M views per video:
Sponsorship deal could be $10,000 $50,000 per video.
Large channels often earn as much (or more) from merch, Patreon, courses, books, etc., than from ads.
With 5M subs, even 1% buying $20 merch = $1M gross (not every video, but over time).
? Bottom line:
1M views = $2k$5k from ads alone.
With sponsorships, that same video could be worth $10k$50k+.
With memberships/merch, earnings can climb far higher.