Marketing 是
Connecting customer needs with company solutions while creating value on both sides。
这个价值,可能是客户的赶脚,可以是虚无的。
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简单总结是玩
4P
Product+Price+?Place+Promotion
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一般是长远战略
产生Perception
Reality in the customer’s mind
3W
?What You Promise + What You Deliver + What Others Say