会讲故事就能做好演讲

Add life to your presentations using storytelling。

嘿，这里是刘博士。 

讲故事和问题是优秀演讲者喜欢吸引观众的两个最有力的工具。 故事通过让观众期待关闭来吸引观众。 问题通过让观众期待答案来吸引观众。 在本视频中，我将向您展示如何使用故事为您的研究演示添加生命。 我将讨论如何在另一个视频中使用问题。

人类的大脑自然会接受好故事。人们可能忘记事实，忘记数据，但他们确实记得好故事。好故事触动人们的情感，从开始到结束他们也有自然的逻辑。这就是为什么它们比事实和数据更令人难忘的原因。故事的典型结构包括3个元素。他们是3“s”，设置，斗争和解决方案。设置提供故事的上下文，并介绍主要角色。理想情况下，它应该是观众可以同情的人。 

设置完成后，我们希望尽快进入斗争。因为斗争是故事的钩子，可以在情感上吸引观众。也许主要角色会发生某些事情，或者主角可能会想要某些东西，但他们无法得到它。所以他们有这场斗争。如果我们能够将观众与斗争联系在一起，那么我们将能够在故事结束时通过解决方案给观众留下深刻印象。一个好故事应该有一个不容易预测的解决方案，但是合理且逻辑性。这就是典型故事的流行方式。我们有设置，我们有斗争，我们有解决方案。因此，我们既有情感又有逻辑，使故事令人难忘。

有一种说法，“永远不要说一个没有观点的故事，永远不要在没有故事的情况下说明问题。”如果我们希望观众记住我们的关键点，那么最好的做法就是将每个关键点打包成相关的故事。 。观众将感受到故事，想象它并记住它。故事不仅更令人难忘，而且由于它们对人们情感的影响，它们通常也比事实和推理更具说服力和影响力。这就是为什么讲故事是有经验的政治家，销售人员和想要影响人们的公众演讲者使用的常用工具。

您可能会认为，在研究报告中，我们谈论的是技术和数据。那里没有很多情绪。你可能是对的。但仍有一些方法可以将我们的研究演示重新定义为讲故事，并使用讲故事使我们的演示更出色，更令人印象深刻。我们可以讲述三种类型的故事。

第一个是我们试图解决的问题的故事。我们可以告诉问题的历史。问题如何影响人们的生活。其他研究人员如何尝试解决这个问题。有哪些挑战？有什么挣扎？我们遇到的失败是什么？我们在哪里以及我们的感受如何？最后我们找到了解决方案，这是我们希望在演示文稿中传达的关键信息。这将是一个好故事，同样，研究工作的好处和含义也可能具有潜在的情感效果，因此也可以打包成一个故事。

我们可以讲的第二个故事是我们数据的故事。我们应该寻找创造性的方法将数据放入故事中，或者让数据本身讲述故事。当我们提供数据时，我们应该确保提供上下文，以便人们可以理解它的含义。数据的挣扎是什么？这些斗争最终如何解决？ 

第三类故事是人类的故事。我们可能会在网上搜索与我们的观点相关的故事。我们也可以使用书籍中的故事。但更好的故事是我们的朋友和家人的故事，因为他们通常更原始，很可能没有人听过他们。可以使用书籍或网络上常见的故事，但我们最好能够从一个全新的角度解释故事。最好的故事总是我们自己的故事，无论是作为研究者还是作为一个普通的人。讲述个人故事是展示真实性的最佳方式。当我们与观众交谈时，我们是他们能够同情的最佳角色，特别是当我们对自己表现出一些脆弱性时。 

我们在演讲中需要的最重要的个人故事是一个关于“我是谁？”和“为什么我在这里与你交谈？”的故事。应该在演讲的前面使用它来建立我们的个人信誉。我们可以使用的另一个个人故事是关于我们与观众共同愿景的故事。它可以在演讲结束时用来激发激情，特别是当我们想要影响观众时。 

为了能够在我们的演讲和其他关键沟通中有效地使用故事叙述，我们应养成在日常生活中积累故事的习惯。 一种方法是定期审查我们的个人弱点，尴尬的时刻或失败，并总结我们学到的经验教训。 另一种方法是经常练习背诵我们听到的故事，我们观看的电影，或者我们读给朋友的书籍，并添加我们自己的想法。 有这种习惯或训练的人不会再害怕做出即兴演讲，因为他们的生活中总会有大量的故事。 

感谢收看，我是刘博士，为失败者提供研究建议。 讲故事是一项必不可少的生活技能。 直到下一次，让我们为我们的生活积累故事，并最终使我们的生活成为一个更好的故事。

How to Tell a Story in Presentations

Hey, it’s Dr. Liu here with Better LIFE Research TIPS. Storytelling and questions are the two most powerful tools loved by great speakers to engage their audience. Stories engage the audience by making them expecting the closure. Questions engage the audience by making them expecting the answer. In this video, I will show you how to use stories to add life to your research presentation. And I will talk about how to use questions in another video.

Human brain is naturally receptive to good stories. People may forget facts, forget data, but they do remember good stories. Good stories touch people’s emotions, and they also have natural logic from beginning to closure. That is why they are more memorable than facts and data. Typical structure of a story includes 3 elements. They are the 3 “s”, the setup , the struggle, and the solution. The setup provides the context of the story, and introduces the main character. Ideally, it should be somebody the audience could sympathize with.

After the setup, we want to enter the struggle as quick as we can. Because the struggle is the hook of the story that can engage the audience emotionally. Maybe something happens to the main characters, or maybe main characters want something, but they can’t get it. So they have this struggle. If we can hook our audience with the struggle, then we will be able to impress our audience with the solution at the end of the story. A good story should have a solution that is not easily predictable, but is reasonable and logic. That is how a typical story flows. We have the setup, we have the struggle, and we have the solution. So we have both emotion and logic to make the story memorable.

There is a saying, “never tell a story without a point, and never make a point without a story.” If we want the audience to remember our key points, the best practice is to package each key point we have with a relevant story. The audience will feel the story, visualize it, and remember it. Stories are not only more memorable, they are also generally more persuasive and more influential than facts and reasoning, due to their effects on people’s emotions. That is why storytelling is a common tool used by experienced politicians, salespersons, and public speakers who want to influence people.

You may think that, in a research presentation, we talk about technology and data. There are not a lot of emotions there. You might be right. But there are still some ways we can reframe our research presentation as storytelling, and use storytelling to make our presentation standout and more impressive. There are three types of stories we can tell.

The first is the story of the problem we try to solve. We can tell the history of the problem. How the problem affects people’s life. How other researchers have attempted to solve the problem. What are the challenges? What are the struggles? What are the failures we have experienced? Where we were and how we felt? And finally we find the solution, which is the key message we want to convey in the presentation. This would be a good story, Similarly, the benefits and implications of the research work could also have potential emotional effect, and thus could also be packaged into a story.

The second story we can tell is the story of our data. We should look for creative ways to put our data in a story, or let the data itself tell a story. When we present data, we should make sure we provide the context so people can understand what it means. What are the struggles of the data? And how the struggles are finally solved?

The third type of story is the stories of human beings. We may search stories relevant to our points on the web. We may also use stories from books. But better stories are the stories of our friends and family members, because they are generally more original, and most likely nobody has heard them yet. It may be OK to use a commonly known story from books or web, but we’d better be able to explain the story from a totally new angle. The best story is always the story of ourselves, either as a researcher, or as a normal human being. Telling personal stories is the best way to demonstrate authenticity. As we are talking with the audience, we are the best character that they can sympathize with, especially when we show some vulnerability on ourselves.

The most important personal story we need in a presentation is a story about “who am I?” and “Why I am here talking with you?” It should be used at the front of the talk to establish our personal credibility. Another personal story we can use is a story about our shared vision with the audience. It could be used at the end of the talk to inspire passions, especially when we want to influence the audience.

In order to be able to effectively use storytelling in our presentations and other key communications, we should form a habit to accumulate stories in our daily lives. One method is to regularly review our personal weakness, awkward moments, or failures, and summarize the lessons we learned. Another method is to often practice reciting the stories we heard, the movies we watched, or the books we read to our friends, and adding our own thoughts. A person with such a habit or training will not be afraid of making impromptu speech any longer, because they always have plenty of stories on hands from their lives.

Thanks for watching, I am Dr. Liu with research tips for the underdogs. Storytelling is an essential life skill. Until next time, let’s accumulate stories for our lives and eventually make our life a better story.

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