The Kate effect strikes again

The Kate effect strikes again! Sales of yellow dresses soar by 58 per cent as Duchess of Cambridge steps out in sunny hue after giving birth to Princess Charlotte

Everything she touches turns to gold and her appearance after welcoming her first daughter was no different.

Indeed, after the Duchess of Cambridge stepped out in a sunny buttercup Jenny Packham dress cradling Princess Charlotte in her arms on Saturday, sales of yellow dresses went through the roof.

E-tailer ebay saw yellow dress sales increase by 58 per cent as a result of the 'Kate effect'.

Royal family fans who were impressed by Kate's ability to manoeuvre down the hospital steps in a pair of Jimmy Choo Gilbert nude heels so soon after giving birth were clearly paying attention; nude heel sales also spiked by 94 per cent.

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And it wasn't just on British turf that shoppers were rushing to emulate Kate's style; sales of yellow floral dresses increased by 208 per cent for the online retailer in Australia, too.

The same thing happened during 2014's royal tour, when the Duchess wore two different yellow dresses in two days, sending eBay into a frenzy and spiking yellow dress sales by 93 per cent.

With royal style in his blood, Prince George has serious sartorial credentials.

Although his public appearances may be a rare treat, they are instantly impactful.

Prince George did not disappoint when he made an appearance on the steps of the Lindo Wing, matching his outfit with his father Prince William.

The royal tot wore a £40 navy Sous Marine cardigan from Amaia Kids, which has already become the latest fixation of royal baby watchers, selling out overnight.

The angelic blue cardigan worn to meet his new little sister increased eBay sales by 128 per cent.

Prince William and the Duchess of Cambridge have packed up their newborn princess and their 21-month-old son Prince George for a stay at their country home.

Kensington Palace officials said on Wednesday the family is headed to Anmer Hall, their restored country mansion on Queen Elizabeth II's Sandringham estate.

They are expected to stay there for several weeks as they get used to taking care of a toddler and an infant.

Princess Charlotte was born four days ago. She has already met close family members including her great-grandmother, the queen.

William is on paternity leave from his new job as an air ambulance pilot.

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