Hooked On Zara? This Is Your New Dream Insta-Feed
Zara is massive. So massive, that a plan of attack is often necessary to even figure out just what you should be buying there. On one end, the trend options are limitless. On the other end...the trend options are limitless. Where we love the global fast-fashion retailer, it feels near impossible to narrow down its overzealous amount of product, especially when its pro styling team makes everything look so Insta-worthy.
Such is our love for Zara. Which is why when we stumbled across a new Instagram account dedicated solely to the store, we immediately hit follow. The Devils Wear Zara, a feed run by two industry insiders and best friends — Who What Wear editors, Mimi Postigo and Lauren Eggertsen — answers all of our "Okay, but how do I actually wearthat?" musings.
Committed entirely to making trendy Zara wares as "like" worthy and aspirational as the myriad of fashion influencer-based pages out there, The Devils Wear Zara only solidifies the retailer's growing popularity. After realizing their wardrobes were pretty Zara-heavy, the duo started snapping pictures of all of their outfits that contained its pieces. "Everything we wear is Zara," the account bio reads, "So we made an Instagram about it." Their leg up? Knowing what they're doing, of course.
Prior to the Instagram account's birth, Postigo, a social media editor for WWW, and Eggertsen, WWW's fashion editor, had already been at it for some time. Hell bent on using their friendship as a partnership to "create something," as told to us by Postigo, the two "kept going back to the fact that we were two young women working in fashion together, and thought we could relate to a lot of other young women who had the same career goal. A few coffee dates later and we came up with the idea of starting an IG around the fact that despite working in the fashion industry, we believe in shopping affordably. Thus, Devils was born.