Technology is already reshaping the fashion industry, from enabling online purchases through mobile devices to powering live streaming of runway shows. However, this innovation is just the tip of the iceberg: the fashion industry is going to change fast and change forever.
One of the biggest drivers of technological innovation will be machine learning (ML) and eventually artificial intelligence (AI). Algorithms will foresee what people want to wear, before they’re even aware themselves and will recommend outfits and looks based on personal, local and global trends.
While the opportunities are exciting, there is still some way to go in the fashion industry before machines can replace the work of stylists and trendsetters. We are, however, on the way, so what will this future look like and how will we get there?
Oh, the humanity
Machine learning is already achieving things that many thought were impossible a decade ago. A huge amount of work has gone into the recognition of images.
For example, to correctly recognise a blouse, thousands or even millions of images are used to train computers to identify items that are visually similar. This knowledge is then linked together to reveal symmetries and fashion trends that enable computers to make recommendations based on buying or browsing behaviour.
Fashion data, such as article representations and trend popularity, is critical to advancing ML capabilities, and companies like Zalando and Google are aggregating a lot of this data.
Within this information are insights about every element of fashion, giving machines the tools they need to categorise any item of clothing, footwear or accessory and make better purchasing suggestions for consumers.
However, these recommendations are currently a bit hit and miss. To deliver truly exceptional results, a human touch is still required.
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