Kanye West Takes 'Pablo' Pop-Up Shops Global
Kanye West is taking his "Life of Pablo" merchandise global, opening pop-up stores in 21 venues this weekend to sell his. West, 39, announced the move on Twitter on Wednesday with a map of the stores that will be located in cities in the United States, Australia, England, Germany, South Africa and Singapore. West has not provided details but Vogue said the stores would be open for three days only and that the exact locations to be announced 24 hours in advance on the musician's website.
The rapper, currently on a U.S. tour promoting his "The Life of Pablo" album, has become something of a sought-after fashion figure, launching his latest collection of athletic/casual wear in conjunction with adidas at New York's Madison Square Garden in February.
A New York pop-up store, which was held in March for the 'Pablo' merch and had shoppers lining up for hours in Soho to get a piece of the clothing, reportedly brought in $1 million in revenue. According to Vogue, each city getting the pop-up stores this weekend will have slightly customized merchandise, with the individual city name spelled out on t-shirts and hoodies in West's go-to gothic script in bold shades.