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Overview

Trends	Opportunities	Comments
Green	Water Conservation - lawn care, ecoblue cube / toilet water(27% household use), smart irrigation Clean Energy - solar(CA)/wind(OK)/geothermal(NV) [regional], electric / hydrid car Organics - food, apparel Recycle / Reuse	-Clean Energy to Small Biz / Consumers -Watch out green fatigue -Energy Audit -Environmental Services
Economy	Trade-Down / Cost Cutting Services - coupon DIY - cooking, bring lunch to work, home repair, wedding Online Barter - craiglist / ebay, exchange books Keep It Local - local parks, lakes & beaches
Health	Digital Health Record - Point of Care Solutions Gluten-Free Food Wellness Coach - Stress, Time Management, Diet & Fitness
Web	Web Apps Mobile Apps Online Video Blogging Social Media / Web 2.0 Consulting
Demographics	Millennials - social media / mobile marketing, flexibility Boomers - Eco conscious, anti-aging, off the beaten path travel, financial planning	Boomer - brian gym