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为了抢占中国市场,Elon Musk使足了浑身的解数,专门开了中文的微博账户。
特斯拉取消了PR部门,没有广告,CEO直接上社交媒体。特斯拉的营销方式,颠覆了传统模式。
今年4月的报道:
Elon Musk rejected the idea of Tesla going back to having a PR department, and his reasoning behind it is quite revealing: He doesn’t believe in “manipulating public opinion.”
1. Sep 15, 2021
Tesla China officially opens Asia's largest single Tesla delivery center today (09/09) 11,800 sqm with 101 parking spaces designated for delivery. It’s the first Tesla Center in Beijing with integrating test drive experience, sales and delivery.
2. Elon Musk的中文微博账号:
https://weibo.com/elonmusk?is_all=1#_rnd1632108545976?
3. 特斯拉招人:https://www.tesla.com/careers