Amazon is opening a hair salon
文章来源: 蓝调 于 2021-04-21 21:44:01

Amazon said its new hair salon in London will open to the public in the “coming weeks.” Over the past few years, Amazon has pushed into brick-and-mortar retail, including building pop-up stores. Above, an employee from Nicky Clarke hair salon curls a customer’s hair at Amazon’s Black Friday pop-up store in London, in 2018. (Chris Ratcliffe / Bloomberg)

SAN FRANCISCO — Amazon is opening a hair salon in London, its latest push from online to brick-and-mortar — and a move that allows it to collect more real-world consumer data in the meantime.

The e-commerce giant is opening a new tech-heavy hair salon in partnership with a prominent U.K. stylist. The salon will include tablets at every chair, a screen to virtually “try on” hair colors and a station to display information about different products when a customer physically points at them, Amazon said in a news release. The salon is only open to employees to start — a traditional Amazon strategy.

https://www.seattletimes.com/business/amazon/amazon-is-opening-a-hair-salon/