Live Earth concerts to air on CTV

The worldwide concert event known as Live Earth will air on CTV and its affiliates on July 7.

Live Earth, which will promote action against global warming, comprises concerts on multi-continents over a 24-hour period. The only North American venue is Giants Stadium in East Rutherford, N.J.

Celebrity supporters, including former U.S. vice-president Al Gore, are hopeful that two billion people will tune in to see more than 100 of the biggest musical acts of the day.

Scheduled performers include Madonna, the Police, Bon Jovi, the Foo Fighters, Smashing Pumpkins, Sheryl Crow, Kanye West, Kelly Clarkson, the Red Hot Chili Peppers, the Beastie Boys and Spinal Tap.

The challenge with multi-venues, of course, is scheduling and editing. CTV annoyed many viewers during the Live 8 concerts in 2005 by focusing so intently on the Canadian-based show and missing key moments elsewhere, such as the Pink Floyd reunion in London.