I read not long ago that the Owner of IKEA, Ingvar Kamprad, overtook the owner of Microsoft, Bill Gates in the richest man department.

Well, Ikea doesn't seem to be letting up.

The Swedish home furnishing retailer opened a new outlet in Beijing - the biggest, a seven story facilty, in Asia - for the small sum of $100 million. It has showroom space equivalent to the size of five football fields and is second in size only to Ikea's flagship outlet in Stockholm.

Of course, the aim is to take the lead in China's thriving but crowded market.

IKEA hopes to have

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