博文
Consumer Shopping Habits
(2017-03-16 20:35:25)

AreYouProvidingaShoppingExperienceThat’sonParwithConsumerShoppingHabits?Asignificantnumberofconsumershavetakentoshoppingonline–ontheircomputers–andanincreasingnumberontheirmobiledevices.Millenialsespecially,whorepresentmostonlinecustomerstoday,usetheircellphonesandvarioussocialmediachannelstogetthebestdeals.Theyseekoutsubstantialdiscounts,andmorethaneverbefore,visitstoresandthenc...[阅读全文]
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A survival guide for parade virgins
(2017-03-14 21:41:37)
Goingtoyourfirstfashionshowcanbeadauntingexperiencebutifyoufollowthesetips,you'lllooklikeapro.What'sthis"VAMFF"everyoneistalkingabout?That'stheacronymfortheVirginAustraliaMelbourneFashionFestival.ItrunsfromMarch1-19anditsnameisamouthful,soit'seasiertosay"VAMFF".Andit'smucheasierthanwhenthemainsponsorbeganwiththeletter'L'.Wherearetheshows?Mostofthepre...[阅读全文]
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Hong Kong showcase for contemporary Indian fashion
(2017-03-12 21:21:56)
IndiahaslongbeenacreatorandmanufacturerofhighfashionforWesterndesignersandbrandssuchasDriesvanNotenandChristianLouboutin.Now,thecountry’shomegrowntalentishittingtheglobalstageandwillbeonshowinHongKongduringthefirsteditionofICE(IndianCoutureExperience)onMarch18.Theone-dayeventwasconceivedandisbeingcuratedbyAnkitaSareenBatra,aformermodelandmanagingpartnerofDelhi-basedcreativeagencyGreenRoomCre...[阅读全文]
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UAE female athletes react to 2018 launch of the Nike Pro Hijab
(2017-03-08 19:20:02)

ThelaunchoftheNikeProHijab,alightweight,breathable,adjustable,competition-worthygarmentforhijab-wearingathletes,reflectsbothconsumerdemandandthegrowingnumberofelitefemaleMuslimathletes.Inthe2016RioOlympics,forexample,14Muslimwomen-fouroftheminhijab-wonmedals."Sportsisoneofthefewplatformsthatbringspeopletogether,andthemorebigbrandsarenoticingtheimpactofArabMuslimfemaleathletes,themoretheinclus...[阅读全文]
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Brands\' Most Valuable Assets Often Go Unprotected
(2017-03-06 19:13:29)

Onethingyoungbrandsinvariablyfailtodo:Layaproperfoundationtoprotectsomeoftheirmostvaluableassets.Whileyoumaythinkthismeansthebrand’sdesignertalentoritsrealestatespace,somethingactuallytrumpstheseassetsanditcomesintheformofabrand’sintellectualproperty("IP”).Asrapiddesignerturnoverbecomesincreasinglycommonandmostbrandsmoveawayfromvastretailschemes(infavorofe-commerce),thevalue...[阅读全文]
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Emma Watson debuts the new sweetheart neckline
(2017-03-03 18:51:17)

EmmaWatsondebutsthenewsweetheartnecklineattheL.ApremiereofBeautyandtheBeastEmmaWatsontooktotheredcarpetinLAlastnightonthelatestlegofherBeautyandtheBeastpromotionaltour.TheactressbecamethelateststartowearalookfromthedebutcollectionfromOscardelaRenta'snewcreativedirectorsLauraKimandFernandoGarcia.Hersleeklytailoredjumpsuitofferedasharpcontrasttothefairytale,capedgownwhichsheworefortheLondonpremi...[阅读全文]
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Student-Made Short Films
(2017-03-01 22:55:21)
GiorgioArmaniIsHeadedtoSXSWWithDevPateltoShareStudent-MadeShortFilmsGiorgioArmaniisheadedtoTexas.Thedesignerandnotedfilmaficionadoisslatedtodebutthethirdinstallmentofhis"FilmsofCityFrames"shortfilminitiativeatSouthbySouthwestthisyear,havingpreviouslyshownattheTorontoInternationalFilmFestivalin2014andBFILondonFilmFestivalin2015.Theinitiative,launchedin2014,spotlightsemergingfilmmakersfrom...[阅读全文]
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The Love Project Ad
(2017-02-27 20:42:02)

LadyGaga,Pharrell,EllenDeGeneresLead'TheLoveProject'AdInatimeofdivisionandpartisanrancor,loveiswhatweneedrightnow.ThatwastheoverarchingmessageinLadyGaga's30-secondadfor"TheLoveProject,"whichdebutedduringSundaynight'sOscars.Thespot,acollaborationwithmakeupgiantRevlon,featuredPharrellandEllenDeGeneresdancingandurgingpeopletofindwaystoexpresstheirlove."Loveisembracingev...[阅读全文]
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Sequins and Slogans Light Up The Runways
(2017-02-21 18:42:42)

Inwhatweimaginemight,justmight,beareactiontothedepressingstateofthenewsoflate,designersinLondonshowedaconfettiexplosionofsequinsonMonday.It’shardtobepessimisticaboutglobalaffairswhenyou’reconfrontedwithsparklingrainbows,dancingmalemodelsinpinkslogant-shirts,andtopsscreaming‘MOREGLITTER,LESSTWITTER.’Inthatsense,wehavealottothankAshishfor.TheLondondesignerofIndianoriginhasnev...[阅读全文]
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all you need to know
(2017-02-19 20:16:24)

LouisTomlinson’son-offgirlfriendandfashionandlifestyleblogger–allyouneedtoknowButsincesplittingwiththestar,Eleanorhascarvedoutacareerthat’sallherown–dominatingsocialmediasitesandbecomingknownforherfashionexpertise.WhoisEleanorCalder?EleanorCalderisa24-year-oldBritishfashionblogger,modelandstylist.ShestudiedattheUniversityofManchesterandgraduatedwithadegreeinpoliticsandsocio...[阅读全文]
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